Visual Collector. Swimwear Hoarder. Accessories Lover. Modern Jewellery Magpie. Pattern and Colour Obsessor. Vintage Fancier. Craft Advocate. Sunseeker. Jodi Muter Hamilton.

Wednesday, January 25, 2012


After starting to look for a model in April 2011, it soon became clear that finding the face of Black Neon Summer 2012 was going to be no easy task. Finding Simona for SS11 was just as tricky, as it's important to me to find the ideal girl which means weighing up decisions surrounding budget, availablity, look, confidence/experience, target audience and press perception and by no means least body shape.
Body size, shape, bust size, waist size, hair and skin (blemish free skin reduces touch ups) all play an extremely important part in the selection process. I personally think its wrong to promote girls that are clearly too skinny, so I try to find a more athletic healthy figure, someone who fills the garments, and has sex appeal. I'm a fan of the 80's, Cindy Crawford and Helmut Newton, so you'll never see me pick a model without a curve. Sample size's are usually a size 8 or 10, which means its highly unlikey to find a model over this size unless they are 'plus size models'.
Finally I found her, Maria Sokolovski 'The One' represented by FM Models. Thank you Maria your professional and
rock star approach.

I'd like to say a special thanks to FM Models, First Models, Georgina Cummins and Cindy Wright




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