Wednesday, August 11, 2010
Lascivious / Brand Feature
Showing at the Lingerie Collective Black Neon caught up with Chloe Hamblen and Rachel Littlejohn from Lascivious.
Lascivious' name is quoted in the dictionary as; Given to or expressing lust; lecherous. Exciting sexual desires; salacious. Lustful, playful. Which defines the nature of the lingerie and the brand itself, naughty but nice! Lascivious manages to perfectly blend the luxurious erotic styles with a commercial appeal.
Lascivious was started by Chloe just under 6 years ago, with Coco de Mare being the first store to stock the brand. Lascivious has grown into a sought after brand with around 40 International stockists, including Selfridges, Apartment C and Victoria Secrets as well as the brands own online store.
Chloe has remained dedicated even through the tough times of the brand, now she is able to concerntarte more of her time on the elements that she enjoys best, the creative side. Chloe's creative vision and great technical skills are supported by her small but perfectly formed team including the amazing Rachel, handling sales and Chloe's brother who takes care of digital (web/design/branding).
Lascivious' Press coverage include Vogue, iD, Harpers Bazaar and Wallpaper. The brand's PR which use to be handled in-house is now with HPR, another indication that this is a brand now competing in the next level. Celebraties featured in Lascivious include Rihanna, Christina Aguilera, and Drew Barrymore.
Lascivious price range retails around £80 - £130 for a set in the luxury basics range, and around £350 in the high end fashion ranges. An exciting edition to the range is Candy but soon to be available with hand embellished swarovski crystals £900.
Yet more excitement from Lascivious is the SS11 shoot, shot by Rankin stars his wife Tuuli. The shots are as you would imagine, sexy, erotic, modern, stunning. Watch this space!
In the meantime take a look at the AW10 collection shoot! Which will be available from next week! Don't forget to check out www.lascivious.co.uk