Visual Collector. Swimwear Hoarder. Accessories Lover. Modern Jewellery Magpie. Pattern and Colour Obsessor. Vintage Fancier. Craft Advocate. Sunseeker. Jodi Muter Hamilton.

Wednesday, January 29, 2014

Janvier London / Lust List

Soon to conquer the world, Janvier London is a new brand certainly worthy of Lust List status. The lovely Elle Azhdari (born in Shiraz, Iran, raised in Sweden, living in East London) co-founded Janvier London with Michelle Nakash, heir to the Jordache empire and launched their capsule collection in July 2013.

Having worked on branding and events for the likes of Nike, Coca Cola, Range Rover and Absolut Vodka, Elle is a women who knows how to make things look good. From the product itself,  gold plated cages contain beautiful soft leather pouches all made in the UK, to the brand identity and website, Elle has created an iconic brand that pours out style.

It's clear to sight Janvier's influences: 70's Vegas, 80's Rodeo Drive, Miami, Versace, Moschino.....All the good stuff.

Guess what? Janvier are also happy to take commissions. That Versace scarf I never wear, now could be given a new lease of life as a girl about town beautiful bag. I can't wait to see what Janvier are going to make next.

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