Wednesday, March 23, 2011
American Apparel, What Next?
Walking along Portobello Road today past the American Apparel shop this pop's out at me as being either an attempt at ironic Vice Magazine / Terry Richardson style advertising, or perhaps it is just a coincidence that the news has been recently awash with Doc Charney's tendencies towards young girls? I'm not saying that I don't like this style of advertising which is somewhat passé now, I do like it, but no-one should have to suffer any kind of sexual or mental harassment full stop.
An interesting article I found on Bloomberg Business week from 2005 clearly shows that Dov Charney's sexual antics in the workplace are nothing new, yet has merely been brought to light by the recent claims by Irene Morales. Morales's lawyers claim in court documents that "She was, to all intents and purposes, held prisoner in his apartment for several hours and forced to perform additional sex acts upon defendant Charney.''
I've never been convinced of American Apparel with regards to ethics anyway, as their subsidised American cotton is contributing to the inability of the West African cotton traders to trade in an open, equal and free market place.
'Cotton is the most used natural fibre in the world and should be the ‘white gold’ that propels ten million West African farmers out of poverty. But the West African cotton industry is being obstructed by a wall of subsidies dished out by the United States and European Union to their own farmers'. This extract is taken from a great article from www.fairtrade.org.uk which, if you have any interest in commodities trading, clothing/fashion or world economics I would definitely suggest you read!